I published Book One of Darkness Falling six months ago. It was an exciting time. After 19 years of on again, off again writing and editing I was finally able to put some shine on my story and send it out into the world. As I hit the publish button in the middle of the night, only my husband stood beside me, hugging me at that moment I had dreamed of since I was thirteen years old.
There were no fireworks, torrents of confetti, or bottles of champagne. I didn’t make the circuit of talk shows. Conan and Ellen weren’t calling for exclusive interviews. It was just another book set adrift in a sea of obscurity.
That magical moment was anticlimactic at best. Despite that, within a few hours I had my first sale. There was a rush of joy at the idea that someone out in the world was able to read my words, but that sale was one of only a few in the following days. Announcements on Twitter did nothing. My inability to pay for marketing, or even to fully understand how it worked, was evident.
In the first month of my first book launch, November 2015, I sold five books. Two people borrowed my book and read it through to the end, which I know thanks to the page counter on the Kindle Direct Publishing report. I didn’t receive my first review until December 26th, almost two months after the release date on October 31.
By the end of 2015 8 eBooks were sold, 3 paperbacks, and 30 eBooks were given away for free. Adding in the two borrowed books, that was 48 books.
Expectations vs. Reality
Before publishing, I read many blogs by successful self-published writers. It gave me a spark of hope that perhaps there was some money to be made. Let’s be honest, all writers would love to live off of their words. During that first month after publication I kept thinking to myself “What did I do wrong? Those other writers made it sound so easy.” Over time I tried some things in the hopes of boosting sales. I lowered the price of my book, I had some free days, and I tried posting little ads on Twitter.
At first I was disheartened. I knew what was wrong, advertising. I knew there wasn’t much I could do about it, and slowly stopped hurrying to check my KDP report each day, knowing what I would find.
Each month I keep a spreadsheet of all my sales. I’ve always had a thing for spreadsheets and data despite being horrible at math. It’s one of my quirky organized disorginizational things. Near the beginning of March I realized that I had sold or given away 98 books.
Does that make me an Amazon Best Selling Author? No! Not even close. It does mean that 98 people in the world have my book.
That’s 98 people who never would have had my book if I never tried. Maybe they’re reading the book. Maybe they’re waiting until they run out of magazines to look at while they wait for the dentist. Maybe, just maybe, some of them are quietly out there waiting for Book Two.
As of right now, 102 books are out in the world. I get a couple of sales a few times per month. I’ve made peace with that, and continue to look into options for marketing. I have 3 reviews, and all three are positive in their own way. I know of two people who are wondering when Book Two will be ready. That’s amazing! It’s something I didn’t have before, and I’m grateful for it every day.
The New York Times doesn’t know I exist and maybe they never will. At the end of the day, that’s not the point. I’m doing what I always dreamed, and publishing Book One was not the end of the story. It was just another step in my life’s work; to be an author creating worlds and giving people the opportunity to experience new adventures with my characters.
Thank you to all of my readers! I appreciate you.